The Importance of Company Profile in an era of Landing Pages

Today a business would get brownie points from the consumer if it has an innovative way to tell a tale. There is another catch; the story should somehow move the consumer; otherwise, you are leaving loose ends to your strategy. By strategy, we mean employing a marketing gimmick that speaks for itself. That’s why a company profile is still an integral part of any brand striving to escalate its visibility to a larger audience base.

 Yes! We live in a digital era, and everything is just a click away from our innovative gadgets. But then the question is, why will anyone be interested in clicking to your services or anything you have to say? That’s where creative thinking starts, and an idea tumbles out of the box. You happen to have everything in order in the digital space, which advocates the purpose of marketing your brand effectively. While it may bring a jarring number of results, it’s time to fasten the seat belts and drive back to the traditional forms of marketing.

The Role of Print Media like Company Brochure

You are right! We are talking about having a company brochure, now known as Corporate Profile. If you are wondering, isn’t brochures meant for describing a particular product of a brand? It’s time to clear a popular misconception. We might live in a high-tech arena where digital marketing acts as an anchor for the brands’ sustainability, but we need to meet old marketing approaches that still work to all our surprise. Corporate Profile is not only made to display products, but could be used to introduce the brand outside the web. 

You must have heard the phrase, Out of Sight, Out of Mind! Corporate/Company Profile does not let that happen with your prospects. We are not saying that website and landing pages are not crucial to your business, and it is the crux of why you are placing your brand in the market. You want more business or audience to click the link and be redirected to the landing page.

Today, any company with no digital visibility is impalpable to the world. You want to generate revenue; you need to master the web and social media game. However, when it comes to a Corporate profile or company brochure, you are putting your brand’s face in your prospect's mind and letting them know about you outside the world of web.

If you are a brand that is pretty unwary of the concept of corporate profile or company brochure, you have stumbled across the right place. You are about to know the value of a brochure in your marketing strategy for hyper-efficient brand awareness. 

What is a Company Profile?

Company Profile or Brochure is a bi-fold or tri-fold pamphlet or booklet that gives all the relevant information about your brand and the services/products you are offering. The purpose of curating a corporate profile is to feed the prospect or clientele your company details comprehensively. Any new prospect would benefit a lot from the brochure before jumping on a consultation call with your business because it is always better to know the gist of your service offering before even agreeing to get on a meeting.

Your Corporate Profile Brochure should have information like:

●      About the Company

●      Mission and Vision of the Company

●      Core Values (You may or may not choose to add it)

●      Detailed or crisp information about services/products

●      A page dedicated to your partner or Clients

 Now comes the most crucial segment of your profile or brochure, whatever you choose to call it—the Design. You are creating a brochure to entice your audience, so it is essential to select an excruciatingly aesthetic design that appeals to the visibility of every vital client. After all, the first impression always leaves a long-lasting impression.

You want to endorse your brand, and for that, you have to figure out brilliant ways of promoting it in the market. We will state some of the most important factors of having a Corporate/Company Profile and how they will benefit in a world that has gone paperless.

The Undeniable Importance of Company Profile Brochure

You want your brochure to become a collectible and attractive item giving every A-Z about your brand, but in a concise manner. Hence, it is almost time to explore the importance of a company brochure and its influence on your digital marketing strategies.

Enhanced Interaction

As we mentioned above in the blog, you need to show your visibility outside the digital space, and there is no better way to do that than going back to the conventional print marketing way. If you have a company profile in the form of a brochure, you can pass it on to any one of your relevant customers, and they would further pass it on to their references when in need. Remember! This is how word of mouth also works. Here, the reference would have tangible proof of your existence which is beautifully designed with essential information.

A Good Way of Branding amidst Google Ads and What not

Branding makes your company separate from your competitors. You need to make appropriate investments in creating a sales funnel that makes your target audience hyperaware of your products or offered services. Company profile brochure helps you create a separate space of your own outside your website that might get lost in the world of Google or Facebook Ads.

 You should know that brochure will have everything to know about the company, and there will be no digital ads from your competitors crawling in the space and fighting for the client’s attention. The most important thing is it’s easy to access and could be referred to repeatedly. You can say that it is a valuable and effective tool to promote yourself.

Cutting the Cost Significantly 

According to Understanding Ecommerce, any B2B brand spends a reasonable rate of 50% of the total marketing budget on a digital advertisement. In comparison, some others prefer to invest 100% of their marketing budget on digital platforms. Now, these stats are a lot to conclude that the digital visibility of a company thrives two-fold, and there are enough leads generated for revenues.

However, a Company Brochure is a cost-effective way of marketing your business. You just need an excellent designing platform like Canva or a skilled professional Graphic Designer, and that’s it. There are no enormous costs for running google or Facebook ads or PPC that could cost you thousands in a month, and printing will always be an affordable tool to market yourself.

Effective Medium to Cross the Language Barrier

It might come as a surprise to you. Still, some companies are helping brands create a positive impression in the community and reach out to audiences of different ethnicity by curating Corporate profile brochures in other languages. There is no denying that language is a powerful tool to communicate to a more extensive consumer base.

When you utilize a method like developing a company brochure that reads and resonates with the audience through their preferred tongue, the goodwill and credibility increase, moreover, marketing is all about leveraging the emotions of the customer. 

An Appearance Worth Remembering

A picture is worth more than a thousand words, and it is apt in the case of corporate brochures. Excellent marketing practice is mixing and matching the colors that go with your company logo or business and meticulously selecting the patterns that add aesthetic value to the brochure. You have no idea how colors and patterns greatly influence the psychology of humans, and that’s why you need to leverage it. Be mindful in curating a profile that appeals to your clients and add enough visual images to define your brand accurately.

Final Word

Till now, we have given you enough evidence to conclude that a Company brochure or corporate profile is a perfect way to make your marketing strategy robust. You need to think beyond digital advertising and pick up an idea that goes beyond the boundaries of digital space and makes a mark of your brand in your client’s head. Get your corporate profile crafted today and be a brand that ‘get off the beaten track’ for a change.